Family-Owned. Trusted Since 1972.
For over 50 years, Cherokee Auto Sales has helped thousands of drivers across Knoxville and East Tennessee get the dependable transportation they need — no matter their credit situation. We believe in honest, fair car buying with real people, affordable payments, and Buy Here Pay Here financing that puts you in control.
A Local Legacy That Started in 1972
We’ve been in the same location on North Broadway for decades, growing from a small neighborhood lot into one of Knoxville’s most trusted Buy Here Pay Here dealerships. Our team is made up of local people who care about this community — and it shows in how we treat every customer who walks through our doors.
- 52 Years in Business
- Thousands of Happy Drivers
- Still Family-Owned & Operated
What Makes Cherokee Different?
We do things differently — and it starts with how we treat people. Whether you’ve got perfect credit, no credit, or anything in between, we take the time to understand your needs, explain every step clearly, and get you into a car you can afford.
- In-house insurance for just $27/week
- Fast approval (as quick as 4–5 minutes)
- Real people answering the phone — no automated systems
- No driver’s license required — valid ID is all you need
Meet Us in Person
Ready to experience the Cherokee difference for yourself? We’re here to help
